We are product people ourselves. We have designed, launched and run our own software products, so we know there is a lot more to successful software than writing code.

Who this is for

  • Established businesses that have outgrown spreadsheets, disconnected systems or a process someone does by hand every week.
  • Founders with an idea that needs proving before serious money goes into it.
  • Organisations that need a portal, platform or internal tool built around how they actually work.

What we build

  • SaaS products, from first version to paying customers.
  • Customer portals and self-service platforms.
  • Internal systems that replace spreadsheets and manual processes.
  • Mobile apps for iOS and Android.
  • MVPs built to validate an idea quickly and honestly.
  • APIs and integrations that make your existing tools talk to each other.

Built it with AI? Let us make it ready for customers

AI has made it possible to turn an idea into working software in a weekend. There is a big difference between a prototype that works in a demo and software you are ready to put in front of paying customers. Authentication, payments, data separation, testing, monitoring, backups and the edge cases the prompt never covered.

We review what you have built and tell you straight whether it can be hardened or needs rebuilding. It starts with a free code health check, then a fixed-price discovery sprint that gives you a scorecard and a production roadmap. If a build follows, the sprint fee comes off it.

How prototype to production works

Prototype today. Product tomorrow.

Mark Grice, our founder, is a trained penetration tester with more than 20 years leading technology, including software used by police forces in the UK and US. That is the level of scrutiny your prototype gets before it goes live.

How we work

Discovery first. We spend time understanding the problem, the people using the software and the commercial constraints before anything is scoped. Then a thorough specification, clean architecture and an honest assessment of what the project actually needs rather than what sounds impressive in a proposal.

You work directly with Mark and the people doing the building. No account managers in between, no hand-offs to a support desk after launch.

Products we run ourselves

Alongside client work we build and operate our own products: TLDTrack, SkillDrill, ShiftDeck, PlateFolio and SantaBooker. Running live software, with real users and real revenue, changes how you build for someone else. It is why our estimates are grounded and our architecture holds up.

See our products

Recent work

  • A bespoke booking and management platform for Nancarrow Farm, handling reservations, dietary requirements and guest experience.
  • A technology platform for Bleed Control UK.
  • Public sector software supplied through G-Cloud 15.

Related services

Let’s talk about your idea. Request a callback with Mark and we will get back to you within one working day.